Mana Propolis - Social Media & Digital Advertising

Digital marketing for a functional food e-commerce site.

Mana Propolis is a NZ business selling propolis supplements. 

With consistent social media posting, our key goals were to educate followers on the benefits of propolis to encourage online sales, and to grow and maintain an engaged audience to prepare for the launch of their new Propolis Lozenges.

Social Media 

By creating posts using their existing bank of photography and content already on their website, I established a consist online presence and engagement with their existing social media following. By designing content specifically for the Stories format, we were able to share quick message in an engaging way. 

Facebook posts had been Boosted in the past with varying results. Making the switch to Facebook Ads Manager provided more control over our online advertising, goals and targeting. Our social media campaign to launch the lozenges reached over 23,000 people within our target audience, costing under $100 in ad spend. 

Google Ads

Following a redesign of their website and the launch of the new lozenges, I introduced a Google Ads Search campaign to reach people actively searching for propolis products, to increase web traffic. 

These ads proved very effective in their first month getting 3,000 ad impressions and over 100 people clicking through to their website at an average cost-per-click of $0.54, with these ads showing at the absolute top of search results 28% of the time. 

Jason was very attentive and always followed up with comprehensive reports and data. It helped me understand our situation and plan for growth." - Finn Dollimore, Mana Propolis