Clearview Advisory - Paid Search & Organic Social

Consistent digital marketing activity for local accounting firm. 

Clearview Accounting is a local accounting business based in Palmerston North. 

Goals

Support for more consistent marketing across social media and other digital channels. 

Approach

• Monthly email newsletters
• Google Search advertising 
• Regular social media updates

Results

• Increased ad performance 
• Consistent online presence across social media
• Monthly digital marketing report

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Social Media 

I work with Clearview Advisory to publish a couple of posts each month for consistent updates using a mix of new and old/repurposed blog content and a mix of new content from the monthly email newsletters. Using existing branding to repurpose and design content specifically for social media, in a mobile friendly layout. 


Google Ads

I created a new Search campaign, an upgrade form Google’s default smart campaign to allow more control over ad targeting and keyword performance and more transparency around key ad metrics and ad spend. 

This new campaign has a much lower cost-per-click ($0.88 lower) and a higher click-through-rate (doubled) meaning the search ads are more cost effective and more relevant when they show.


Email newsletters

I help publish Clearview Advisory’s monthly email newsletters. This includes formatting the provided text and preparing icons and editing images and graphics suited for the email format. 


Webinar transcription 

I also turned one of Clearview Advisory existing webinars into a new blog so it can be shared across social media and repurposed further for those wanting a quick summary or refresher of the webinar content. 

“Jason has taken so much off my plate in my digital advertising. I write out what I want and he optimises it and makes it look great! I'll bet there is so much more he does in the background too. He comes up with his own new ideas for advertising my business too. Online engagement with my business has been exponentially better since Jason started working his magic.”
- Daniel Buckley, Chartered Accountant & Founder/Director, Clearview Advisory. 

Want to view a sample report? 

Reach out to me to for a sample monthly report to get an idea of the metrics and overview of your digital marketing activity.