ārdrā - Social Media & Google Ads

Social media marketing for an organic skincare brand.

 Goals

• Promotion of new products 
• Increasing web traffic to Shopify store
• General increase in brand awareness 
• General support around digital marketing strategies/best practice

Organic social media posting

Using a combination of existing product photography and creating new graphics to highlight the benefits of different natural ingredients we established a fortnightly posting frequency across Facebook and Instagram to maintain engagement and promote new products. 

Graphics were created specifically for Instagram Stories to showcase the products and existing photography in a vertical, mobile friendly format - the regular posting of Stories also kept engagement up in between regular feed posts and allowed us to use Story highlights to group certain products together for people to browse easily when viewing ārdrā’s Instagram profile. 

Facebook Ads 

I used Facebook advertising to reach people who were interested in natural skincare. We used Facebook ads to target specific regions to reflect ārdrā’s physical presence at major lifestyle markets around the country. 

Google Advertising 

I set up Google Search advertising so that ads would appear when people were searching for natural skincare products and other related searches. 

Over the course of this campaign, our ad achieved 2,660 clicks and 86,100 ad impressions, at an average cost-per-click of $0.28 and a total ad spend of less than $720. 
​
Google Display Ads were also introduced to meet the clients desire to reach people outside of social media on other popular websites such as Stuff and Youtube. Our Google Display ads achieved a total of 300,000 ad impressions with over 1,800 clicks through to ārdrā’s website at an average cost-per-click of $0.15, costing less than $265 in ad spend.