ANZA Motors - Organic & Paid Digital Marketing

Digital marketing for a local motorhome, caravan and used vehicle dealership. 

ANZA Motors sell caravans, motorhomes and used vehicles and are local agents for big brand names like Bailey, McLouis and Southern Star and have been in the motor vehicle business for 35+ years. ​

Goals    

• ​Generate Interest for motorhomes and caravans on online channels 
• Streamline current marketing practices 
• Increase traffic to their online vehicle listings 

Approach

• Consistent Facebook posting with targeted Facebook advertising  
• Google Ads Search campaign 
• Google Business Profile maintenance 

Results

• Cost-effective online advertising campaigns a mix of Facebook Ads with results as low as $0.05 per click.
• Paid Search (Google Ads) is now their biggest source of website traffic bringing in ~1,000 website visitors each month. 

Social Media - Facebook 

We regular share stock posts to Facebook and run ads with these posts to increase their reach and encourage people to learn more on their website. With targeted advertising, it costs between $3-$5 to reach 1,000 people on Facebook and an average cost-per-click of between $0.05-$0.15.

Google Ads - Search & Online Visibility

Our Google Search Ads campaign reaches people as they’re searching for motorhome and caravan related keywords. Our Google Ads Campaign is set up to target the lower North Island as they are few motorhome dealers in this region. 

The ad campaign consists of several 'ad groups', to target their different vehicle types, one for Caravans, one for Motorhomes and one for brand related searches - such as “Baileys caravans”. The pay-per-click (PPC) model of Google Ads means ANZA Motors only pay when someone clicks onto their website from an ad. 

- an example of one of ANZA Motors Google Search Ads -

Monthly Reporting

My monthly reporting provides the ANZA team with an overview of their web traffic, social media and digital advertising performance. This provides data such as which of their vehicles were viewed the most in a given month, how much their ads are costing, how many people are seeing and engaging with their posts and overall trends across their digital marketing marketing channels. ​

We have found Jason extremely easy to deal with and would highly recommend him to anyone in search of a digital marketing support. Coming from a very minimal understanding of how social media and google advertising works, he’s really helped us understand the strategies and processes to make our business flourish at an affordable price. - Ben

Does your business need digital marketing support ?

Contact me to see if my services are a good match for your marketing goals.