4AG | Social Media & Google Ads

4AG are a farm machinery business based in Foxton, servicing farmers nationwide with their machines operating across farming operations throughout the country.

Google Ads

My Google Ads campaign for 4AG came after a major update of their website. For many years they had developed strong SEO rankings for many of their product categories and keywords, however some of their latest machines hadn't been added to their website and therefore had little to no online presence outside of social media activity. 

With a new media-rich website featuring their full range of the machinery, I set up ads for those newer machines that now had new dedicated web pages so that their website would show up for related search terms. 

Key Metrics​

Monthly web visits from Google Ads

Monthly ad impressions

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Social Media

Social media is a great platform for sharing photos and videos of machinery at work. Farmers from across the country can view these machines in action and then visit the 4AG website or call the team to learn more.

Facebook Advertising was used to promote particular machines to particular regions.

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Reporting

I continue to provide monthly reporting on 4AG's digital marketing activity so the team has an overview of activity on different channels and transparency around where their advertising is showing.

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Want support with your digital marketing?

Although it's true that many business owners can manage their own social media accounts, understanding the different metrics and advertising options available is a different story and can easily get confusing. If you'd like greater transparency around your social media activity and ad spend I'd love to help.