What is content marketing and why does it matter?

Content is everywhere and comes in many forms including, but certainly not limited to: photos, graphics, video, blogs and print material - each have their their place and benefits. Content marketing is using these pieces of content to communicate your key ideas and value to your customers in ways that are engaging and interesting to them. 

Reach more people for less $

Content marketing if a cost-effective way to reach your customers. Before the internet, you needed a big budget to get your message in front of people via television, radio or print advertising. Today, tools like Facebook Ads get your content in front of 1,000s of people for under $100.

​It's also never been easier to create content. With your smartphone, you can easily take high quality photos of your products, or the place and people that are responsible for providing your service. It's also easy and affordable to find freelancers to lend a hand with content creation, whether that's writing blogs, filming videos or designing graphics.  

​Long term brand building

The process of thinking about what content and messages are relevant to your audience gets you thinking about your key value proposition and the best way to communicate it, which can help with your sales mindset.

Many businesses invest heavily in their logo and website but often take no further action towards building their brand image. This is really only the beginning, as any marketer knows, your brand is so much more than your logo and content is a way shape the way people see you. Creating content can help get big ideas out of your head and in front of customers, which is what really matters.

How to apply this to your business today

​Content marketing is a great way to grow your business. Investing some time and money into creating key content for your business will pay off quickly.

It can be as simple as taking a behind-the-scenes photos, putting together an FAQ page, writing about how to get the best value out of the product you offer.