 Running Google Ads is a great way to grow your business by getting your website in front of people right when they’re looking for your product or service.
Unlike other digital advertising platforms, Google Search Ads uses a pay-per-click model which means you only pay when someone clicks your to visit your website.  It’s never been easier to promote your business online. Facebook has made it super simple with their Boost button. But easy ≠ effective!
 Communication is an essential skill and writing is a critical part of communicating online, particularly on social media.
 Google Ads are a great tool for increasing your online presence however many people have had a bad experience or been deterred by high agency fees or have been locked into contracts they can't wait to get out of.
 While many businesses take a DIY approach to Facebook Ads, Google Ads is generally less popular and less understood but can be just as effective, if not more so, in increasing your online presence.
 Love them or hate them, Facebook Ads are a great tool to promote your business online, but only when done right.
 Had an unsuccessful ad campaign? There could be many reasons for why that was as Facebook ads have many variables however getting the basics right is a great first step to ensure you're not wasting your money. Learn more below...
 When it comes to social media, it's best to stand out and be different, however some common mistakes can make you stand out of the wrong reasons.
 Thinking of boosting a post or running ads to promote your business? Make sure you have a basic understanding of your targeting options so you're reaching your ideal customers (and not wasting your money).
 Christmas is creeping closer and closer and for many small businesses it's definitely time to start thinking about holiday promotions if you haven't already been doing so.
 Boosted a post and not sure what you're getting in return? The wide range of variables at play means that your results can vary greatly between posts even if you're spending the same amount.
 While it can be tempting to hit the Boost button and see your Reach and Post Likes increase, it's best to plan and strategise before paying to promote your business on Facebook. See my tips below to ensure your Facebook page is set up for success before you start racking up an Ads bill.
 Small businesses often have limited resources which is why it’s essential to use them wisely.
Social media allows small business to raise their brand awareness and grow and communicate with their customer base. Many small businesses rely on repeat customers, and word of mouth and social media is the perfect extension of this.  Adding a call-to-action encourages more people to take action on your posts, learn how to add a call-to-action button to your Facebook posts.
 If you want to grow your online presence it's likely you've already explored either Facebook Ads or Google Ads.
When your budget and time is limited, which should you choose to promote your business? Many things such as your business goals, target audience, and product/service will influence the best strategy for you business. It’s best to know the advantages of each platform and how this aligns with your advertising goals. Hitting the Boost button and hoping for the best? Spent $100 on ads and not sure where it's gone? Facebook has made it super easy to promote your business, but easy doesn't equal effective. See below for more.
The opportunities are endless with digital marketing with an ever growing number of platforms and tools to use to help promote your business.
 Looking to increase the number of people visiting your website? Google Ads is a great way to do so.
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