 If you’re a business owner wanting to grow your business online you surely would have come across Facebook Ads and Google Ads. When your budget and time is limited, which should you choose? Many things such as your business goals, target audience, and product/service will influence the best strategy for you business. It’s best to know the advantages of each platform and how this aligns with your advertising goals. Learn more about both digital advertising platforms below:
Facebook Ads - paid social Facebook is the world's third most visited website (behind Google and Youtube), so it's a safe bet your customers are there. Facebook Ads are great for building awareness, using visual content to draw attention to your ad with a range of formats and ad ‘creatives’ to align your ad with your advertising goals. The key advantage of Facebook Ads is the specific demographic and interest-based targeting available, this shows your ads to the exact audience you want to be reaching. Facebook Ads include ads on Instagram making it easy to target two platforms with one campaign. Facebook’s custom audience feature let you experiment with different audiences and gives you and estimate of how many people are in your target audience within a specific area. Google Ads - paid search With billions of searches each day, Google has an unmatched reach in the digital space and is the first place people go when searching for a particular product or service online. Google Search Ads show when someone searches for keywords related to your business, this is more active advertising as this audience already has the intent to learn more or make a purchase. Google Ads is a cost effective method as you only pay when someone clicks on your ad and you can control how much you’re willing to spend each day. It can be easy to be overwhelmed by the scale and choices these platforms provide (I was a beginner once too). Campaigns on both platforms can be kept simple and provide almost immediate results, no matter your budget. To summarise… When to use Facebook ads:
When to use Google ads:
It's beneficial to experiment with both, to see what works best. Reach out If you’d like to learn more or get started with ads on either platform. |