Jason Benbow - Digital Marketing
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Facebook Ads for Business Owners Who Dislike Facebook...

28/4/2025

 
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Facebook isn't for everyone - I get it! 

However you don't want your dislike for a platform to be the reason for losing out on potential new leads. 
Facebook is a great way to stay engaged with past and future customers and clients. Although there are claims that 'Facebook is dying' it is still the largest, the most popular and the most established social media platform, especially for those aged 30+. Fortunately you don't have to be on it every day to enjoy the benefits of having a strong social media presence.

At a minimum you want to be posting once a month so people know you're still open and contactable. This doesn't have to be difficult - simply sharing a review, a frequently asked question or similar is enough to create a post for the month.

When it comes to advertising, you can reach a large number of people without needing to post often or have lots of new content on your page. There are a few options such as running Facebook Ads from $2/day to reach your target audience or to boost a post from $10 to reach between 5,000 - 10,000 people. Much more accessible than traditional advertising (print, radio etc).

Depending on what content you have available, who your target audience is and how you'd prefer people to get in touch, it's pretty easy to get stuff set up and sorted remotely, usually the hardest part is getting access to your page. 

If you'd like to run ads on Facebook but don't want the hassle of giving Facebook your billing information to set up a new ad account, this isn't a problem! I can arrange for Facebook to charge my ad account instead and pass this on as a reimbursement on my invoice. I aim to make it as simple as possible for business owners to get started and do as much of the work on my end as I possible can.

If you know you could be doing a better job of promoting your business online and want to get 'Facebook stuff' ticked off your do-to list I'm happy to have a free no obligation chat to share some ideas and make some easy recommendations to get you going.

For the sake of transparency, my lowest cost social media service is $95 +GST/month with any ad spend added to this as requested. This is designed for those who are self-employed or similar (like myself) and don't want to be missing out on online opportunities while also being mindful of managing any new business expenses.
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