5 reasons to run a Google Search Ads campaign

Looking to increase the number of people visiting your website? Google Ads is a great way to do so.

Where do you go when you're looking for a new product or service?  More often than not, that place is Google, particularly if you have a problem to solve or know what you want, but don't know where to find it. 

​This makes Google Ads a great choice for advertising your business. See below five key reasons to consider Google Ads if looking to promote your business online. 

#1 - Search Intent

Unlike other forms of advertising, both traditional and digital, Google Search Ads show as people are searching for products or services. This means they’re more likely to pay attention to your ad as they’re open to exploring their options and making a purchase.

Compare this to Facebook Ads where your ads are showing up on a users feed, regardless of whether they’re in need of your product or not. 

​This means your ads are also only competing with other businesses in your industry (those also running ads and organic search listings), rather than competing for attention on more general platforms.


#2 - Demographic & Search Insights 

Rather than targeting by demographic and regional data, Google Search Ads work by selecting specific keywords, words and phrases related to your business that people are likely to be searching for.

As people click your ad, you can see what keywords and search terms they're using to find your business as well as the gender, age and location of those most interested in what you offer. This data can help inform your other marketing efforts and give you an idea of the demand for different products and services.


#3 - Reach people not on social media

Although the majority of our population uses social media, there are still many people who don’t, and many that don’t use it frequently. This means if you’re solely relying on social media and Facebook Ads to promote your business, you might only be reaching a small percentage of your total target market. 


#4 - Cost-effective clicks

Google Ads operate on a pay-per-click model which means you’re only charged if people click your ad.

Unlike other ad platforms, this means if people see your ads but don't click them, those ad impressions and brand awareness are essentially free and you're not wasting your money on reaching people who aren't interested in what you're selling.

It's possible to run an effective Google Ads campaign for only $2 per day. Cost-per-click (CPC) figures varies widely between industries however often falls within a range between $0.25 - $2 and there are controls in place to set a maximum CPC for your campaign.


#5 - Scalable Results

Once set up, Google Ads are easy to scale and you can also pause them or increase their budget at any time to match your marketing goals and current business capacity. If you know your ad campaign is working well, attracting people to your website and increasing sales, you can easily increase your budget to reach more people.

Keen to run a Google Ads campaign?

Google Ads are ideal for businesses who have an established website and are looking to increase their online presence and increase online sales or enquires.

​Reach out if you'd like to know if Google Ads is a good choice for your business. I'm happy to prepare initial comments based on your business as well as a proposal detailing what a Google Ads campaign might look like for your business and the costs involved.