 Facebook isn't for everyone - I get it!
However you don't want your dislike for a platform to be the reason for losing out on potential new leads.  One of the reasons so many people dislike Facebook Ads is that there are so many bad ones.
 When it comes to digital marketing there are so many metrics to measure it’s easy to get overwhelmed. But it's worth tracking some key metrics so that you have an idea whether what you're doing is working or not.
 Many businesses rely on Facebook for easy, low cost digital marketing however it's harder and harder to reach people on Facebook with users spending time elsewhere on other social apps and with Facebook getting more and more spam content on the site - so what can you do?
 Choosing between advertising on Google vs Facebook? There are pros and cons to both, learn more about the benefits of Google Ads below.
 A recent marketing video I watched suggested poor marketing performance is a result of one of or a combination of just three things, low traffic, low audience and low conversion. I've put a few thoughts together on each below.
 By Corey Hinde
The world of SEO (Ranking higher on Google) is always evolving. What worked yesterday might not be effective tomorrow. If you've been in business a while you’ll be used to the rules of the game constantly changing!  Unfortunately people getting their Facebook pages hacked or otherwise having access issues with their Facebook business page is a common incurrence.
While usually the person getting hacked is not at fault there are a few things you can do to make your Facebook profile more secure, especially if you manage a business and are running ads on the platform.  Running Google Ads is a great way to grow your business by getting your website in front of people right when they’re looking for your product or service.
Unlike other digital advertising platforms, Google Search Ads uses a pay-per-click model which means you only pay when someone clicks your to visit your website.  It’s never been easier to promote your business online. Facebook has made it super simple with their Boost button. But easy ≠ effective!
 Communication is an essential skill and writing is a critical part of communicating online, particularly on social media.
 Google Ads are a great tool for increasing your online presence however many people have had a bad experience or been deterred by high agency fees or have been locked into contracts they can't wait to get out of.
 Everyone wants their business to rank highly on Google. It’s where people go to research products and services every day and if a competitor's website comes up first, or at least much higher than yours, that sale is probably going to them instead of you.
Below is a very simplified overview of SEO and Google Ads written for business owners new to this part of the digital marketing space.  While many businesses take a DIY approach to Facebook Ads, Google Ads is generally less popular and less understood but can be just as effective, if not more so, in increasing your online presence.
 Love them or hate them, Facebook Ads are a great tool to promote your business online, but only when done right.
 Had an unsuccessful ad campaign? There could be many reasons for why that was as Facebook ads have many variables however getting the basics right is a great first step to ensure you're not wasting your money. Learn more below...
 When it comes to social media, it's best to stand out and be different, however some common mistakes can make you stand out of the wrong reasons.
 Thinking of boosting a post or running ads to promote your business? Make sure you have a basic understanding of your targeting options so you're reaching your ideal customers (and not wasting your money).
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