I often get asked about what I do to promote my own business and what's working well for me. Thought I may as well document this in a blog to share it at scale 😊 

Everyone wants their  business to rank highly on Google. It’s where people go to research products and services every day and if a competitor's website comes up first, or at least much higher than yours, that sale is probably going to them instead of you.

Below is a very simplified overview of SEO and Google Ads written for business owners new to this part of the digital marketing space.

The only constant in life is change they say, and currently the rate of change is very high in the digital marketing space and AI is dominating the conversation across all types of businesses. What can small businesses do to not get left behind?

Spoiler alert: there's no single answer to this. When it comes to Facebook Ads there are many options around setting your ad budget which is great in terms of flexibility but so many options leave many people confused as to where to start.

LinkedIn doesn't have the same 'cool' factor as Facebook, Instagram and TikTok but in my opinion it's one of the most under-utilised social media platforms.

People love to hate Facebook Ads. No matter what your opinion is on them, they're a helpful tool for marketing your business when used well and I strongly believe every business and organisation would benefit from having some low cost ads running or ready to go when they want to promote themselves online.

​I’m often sending tips through to friends and others in my network responsible for Facebook Pages, I thought I might as well bring all these tips together into one blog article, see tips below.

Pretty much every business owner has 'marketing' on their to-do list and would love to grow their online presence. With so many options and uncertainty around what do post and what to advertise I believe taking a step back to get some key benchmarks in place can help a lot.

Facebook is great for promoting local businesses but many business owners fail to explicitly mention where they're business is.

Want to reach more people across the Manawatū? It's easy with Facebook Ads location targeting.

Overwhelmed by Facebook Ads and feel like you've wasted money in the past? You're not alone, this experience is pretty common...

Facebook isn't for everyone - I get it! 

However you don't want your dislike for a platform to be the reason for losing out on potential new leads. 

One of the reasons so many people dislike Facebook Ads is that there are so many bad ones.

When it comes to digital marketing there are so many metrics to measure it’s easy to get overwhelmed. But it's worth tracking some key metrics so that you have an idea whether what you're doing is working or not. 

Boosting a post is a quick and easy way to promote your business but is it worth it?

Many businesses rely on Facebook for easy, low cost digital marketing however it's harder and harder to reach people on Facebook with users spending time elsewhere on other social apps and with Facebook getting more and more spam content on the site - so what can you do?

Choosing between advertising on Google vs Facebook? There are pros and cons to both, learn more about the benefits of Google Ads below. 

A recent marketing video I watched suggested poor marketing performance is a result of one of or a combination of just three things, low traffic, low audience and low conversion. I've put a few thoughts together on each below.

Unfortunately people getting their Facebook pages hacked or otherwise having access issues with their Facebook business page is a common incurrence.

While usually the person getting hacked is not at fault there are a few things you can do to make your Facebook profile more secure, especially if you manage a business and are running ads on the platform.